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      <image:title>Functions</image:title>
      <image:caption>MARKETING - helps promote a destination and attract potential event organisers. In city marketing organisations, marketing and content teams create campaigns, manage communication channels and build the destination's image. - Research coverage: Yes</image:caption>
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      <image:title>Functions</image:title>
      <image:caption>SALES - involves attracting clients, responding to enquiries and preparing proposals. Convention bureaux communicate with potential event organisers, while DMCs can prepare offers based on supplier availability and costs. - Research coverage: Partly</image:caption>
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      <image:title>Functions</image:title>
      <image:caption>PROJECT MANAGEMENT - involves planning, organising and coordinating activities. In DMCs, senior and junior project managers work with clients and suppliers. Convention bureaux also use project management to coordinate events and partnerships. - Research coverage: Yes</image:caption>
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    <image:image>
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      <image:title>Functions</image:title>
      <image:caption>PRODUCTION - focuses on the practical delivery of an event. For DMCs, this can include coordinating suppliers, preparing operational schedules and managing activities on-site. Our research did not identify production as a separate department.- Research coverage: Partly</image:caption>
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      <image:title>Functions</image:title>
      <image:caption>HUMAN RESOURCES - generally focuses on recruitment, employee development and staff well-being. These activities support the people working behind events, but our interviews and desk research did not specifically examine HR within city marketing organisations or DMCs. - Research coverage: Not specifically researched</image:caption>
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